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// Industries · Product & Growth

Work that travels across industries.

Growth fundamentals do not care what you sell. Here is what the same discipline delivers in consumer platforms, product businesses and beyond.

// Flagship · Organic Growth

Search performance, verified at every layer.

Rankings, traffic, engagement and technical health, reported directly from Google and Semrush. Select a number to see its source.

#1
Revenue channel. Organic grew from the smallest slice of traffic to the largest slice of revenue
Source screenshotGoogle Analytics 4 · traffic acquisition report
8.4→5
Average Google position since I joined, with CTR climbing to 25.6%
Search Console screenshotGoogle Search Console · current period vs prior period
0
Organic clicks from Search in seven months
Search Console screenshotGoogle Search Console · current period vs prior period
0%
Engagement rate on organic traffic, against a 40.67% site average
Source screenshotGoogle Analytics 4 · engagement by channel
0
Keywords in Google top 3, with 744 in the top 10
Source screenshotSemrush · keyword positions, worldwide
0%
Core technical health: crawlability, HTTPS, performance and internal linking all pass
Source screenshotSemrush · site audit, core checks
0
Non branded impressions: demand that only exists because of SEO
Source screenshotGoogle Search Console · non branded queries
STORY 01

From Restricted Market to Revenue Engine

SEOMarket PivotAnalytics

The platform lost its home market to regulation and had to win a new one. I took over organic search right as the business migrated to its own platform: rebuilt tracking I could actually report from, held the brand at position one with full control of the results page, and grew demand on generic terms that nobody was searching before. Seven months later, organic is the channel the revenue depends on.

#1Revenue Channel
84.85%Engagement Rate
25.6%CTR
STORY 02

Product Experience Rescue

Product UXTechnical SEOCore Web Vitals

A busy platform was losing users to a painful 7.2 second load time on mobile. I audited the whole experience, found 23 issues worth fixing, and shipped the fixes with engineering: faster pages, cleaner journeys, better discovery. First impressions went from sorry to seamless.

89%Organic Growth ↑ YoY
172Keywords on Page 1
8Featured Snippets

One approach, proven across industries.

The fundamentals transfer. The results follow.